Two timely reminders and a thought provocation

THE CURATED ISSUE: Should core values play a role in your marketing and communications? Is it time for a LinkedIn reset? And are we nearing the end of…

Oct 9 • 

Trevor Young

3

All the tactics in the world won’t save you without these two things

You're publishing, producing, pitching - and still struggling to stand out. Here's what separates entrepreneurs who build lasting authority from those…

Oct 2 • 

Trevor Young

2

2

September 2025

START TODAY → The 30-day challenge that builds genuine authority (not fake influence)

In a world where authority can be bought, gamed, or manufactured, the only thing that lasts is what’s earned; start building the foundations of an…

Sep 25 • 

Trevor Young

The 4 Authority Content Lenses: a model for publishing with clarity and confidence (includes 36 real-life and hypothetical examples)

The internet is drowning in generic content. Here's a simple, updated 4-lens model I've used for a decade to help founders and professionals cut through…

Sep 18 • 

Trevor Young

3

2

Taking your personal brand Off Broadway: The 'hidden stages' where authority is built and reputations are made

Authority isn’t built under the bright lights alone. It’s built in the quiet rooms, the overlooked venues, the hidden stages where trust is earned…

Sep 11 • 

Trevor Young

1

1

Crossing the ‘perception bridge’ from expert to authority

Expertise earns respect. Authority earns recognition. It's all a matter of perception.

Sep 4 • 

Trevor Young

4

5

August 2025

The 3 dimensions of consistency every expert or thought leader needs to master

Most people think consistency means posting more. The truth: real authority comes from a deeper kind of consistency

Aug 28 • 

Trevor Young

3

MICRO-CASE STUDY: Real-time example of the earned media 'ripple effect' in action

The story of how one article sparked a ripple of earned media exposure - proof that when you put in the work, your content can amplify your personal…

Aug 21 • 

Trevor Young

3

1

Why authority creates a multiplier effect: How trusted experts turn reputation into sustained competitive advantage

Once your reputation shifts from "qualified" to "credible authority," the advantages don't just add up, they compound.

Aug 14 • 

Trevor Young

1

What credible authority builders can learn from cult-hit authors. Here are 7 lessons to guide you ✊

The indie creator ethos, punk rock mindset, and cult-hit philosophy all point to one thing: authority built on intent, not hype. These 7 lessons offer…

Aug 7 • 

Trevor Young

3

July 2025

Why I’m returning to Substack (and what it says about the future of authority building)

The tools we choose say everything about the brand we’re building.

Jul 31 • 

Trevor Young

8

4

Earned media has got its sexy back (and it’s time to get on board)

Think earned media is old-school? Think again. In the age of AI, it’s not just relevant, it’s your most powerful reputation asset.

Jul 24 • 

Trevor Young