Great insights as always. I notice a perception gap in clients who think they are authority figures, and are frustrated because they are overlooked for speaking engagements, editorial opportunities, but the gap in perception is where they think they are perceived and where are actually perceived.
Thanks @Islay O'Hara - I see that too, it’s often because they’re too inward looking and making it about themselves, when they should be focusing more on their audience. A high profile Australian entrepreneur decades ago used the term “perception vs reality” and it has stuck with me this whole time.
Great insights as always. I notice a perception gap in clients who think they are authority figures, and are frustrated because they are overlooked for speaking engagements, editorial opportunities, but the gap in perception is where they think they are perceived and where are actually perceived.
Thanks @Islay O'Hara - I see that too, it’s often because they’re too inward looking and making it about themselves, when they should be focusing more on their audience. A high profile Australian entrepreneur decades ago used the term “perception vs reality” and it has stuck with me this whole time.
Its always surprising how these phrases stick with us over the years
Thank you for another insightful article Trevor. On the money as usual. Hope youare well, regards, Paul
Thanks Paul, nice to hear from you sir - been a while!