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Simon Mossman's avatar

Although, Trev, it must be said that the A.I. slop allegation extends to the generic crap on stock image libraries such as Adobe Stock, Envato Elements and no doubt others.

Trevor Young's avatar

Indeed it does Simon - the bane of my existence! We’re often not left with much choice on that front, although I must admit AI can sometimes create some interesting images.

Simon Mossman's avatar

Yes, if one is descriptive enough. Like an A.I. engine, it needs quite detailed instructions/prompts.

Cookie's avatar

thanks for this one, my man

Jaqui Lane's avatar

Trevor. You are right on. And you outline several of the reasons why I share with my clients that AI can 'do' lots of things, but it can't write quality. Ipso facto it's not going to improve bad or ordinary writing and who ever wanted to read that anyway.

Quality writing takes time, contemplation, thinking, writing, drafting, more thinking, revising. We humans have always had agency, the ability to choose what tools we use or don't, when and where. Hopefully more are beginning to realise this in relation to AI and 'writing'.

Trevor Young's avatar

Agree 110% Jaqui - nicely put. I find Claude terrific to collaborate with in terms of research, sounding board for accuracy etc; ironically, using AI it now takes me a lot longer to write long-form articles because I tend to go much deeper. I sometimes write my longer pieces over a three-day period which allows for, as you say, contemplation, thinking, writing, drafting, revising etc.

Pawel Jozefiak's avatar

The recycled platitudes point is right but I'd push one step further: the reason AI scales slop so efficiently is that it's responding to direction.

If you prompt for volume, you get volume. If you prompt for something that reveals an insight, you get something different. The same model, wildly different output depending on specificity of creative direction.

The feeds were full of it before AI, yes - but AI makes the feedback loop between lazy direction and low-quality output much tighter and faster.

Michelle Redfern's avatar

“Opt out of the shallow game. Reclaim your sovereignty. Invest in the hard, slow, unsexy work of building a reputation that means something.” Hear bloody hear! Another great piece Trevor thanks.